Welcome to my website!

I’m a Ph.D. candidate in Marketing at HEC Montréal and Lecturer in Marketing at HEC Montréal. I will be on the 2025/2026 academic job market.

My research interests include stakeholder behavior and decision-making, marketing signals and cues, and service performance. Drawing on signaling theory, my doctoral dissertation develops advanced econometric and statistical models to examine how different types of stakeholders—including consumers, shareholders, and information intermediaries—respond over time to a firm’s actions and market signals.

I have presented my research at leading marketing conferences and worked closely with multiple industry partners. As part of these collaborations, I have used large-scale real-world datasets to analyze key marketing levers—such as pricing and promotions—and identify sales growth opportunities for my partners.

Education

• Ph.D. in Marketing, HEC Montréal, 2021- Present
• Master in International Arts Management, Southern Methodist University & HEC Montréal (Double diploma with the participation of SDA Bocconi), 2019-2020
• Bachelor in Accounting, Université de Sherbrooke, 2016-2019

Professional Experience

• Lecturer, HEC Montréal, 2024- Present
• Research Consultant, BTLF & AQSL, 2022- Present
• Assurance Associate (external auditor) PricewaterhouseCoopers, 2017-2021

Methods

• Econometrics
• Meta-Analysis
• Causal inference
• Experimental methods
• Computational methods (e.g., NLP, machine learning)